Conversion value is a metric that is becoming increasingly import . It tells us how much each generated conversion is bringing us in at a monetary level. Depending on this indicator, we will have to be prepared for different configurations.

Conversion value in direct sales objectives

In this case, the conversion value will be the sum of the total value  Israel Mobile Number List of the prices of the products that make up the transaction generated from our campaign.

For example, in the case of a user who buys a €25 pair Therefore,  of trousers, a €10 t-shirt and a €30 sweatshirt in a clothing store, the value of this conversion would be €65.

In this case, the value would be dynamic, since each sale will be made up of different items and this conversion value must be adapted in each transaction .

We recommend integrating via data layer variables, importing this data into Google Ads.

What advantages does it have?

• Absolute control of the profitability of each campaign, ad group, Therefore,  keyword, device, etc. Which allows us to achieve a much higher level of optimization.
• We can use bidding systems based on target ROAS , in this way, we can focus on a much more appropriate metric than simple transactions.

What are the drawbacks?

• High set-up costs are required , both on the website itself and on the measurement pixel or integration tool that we use. (Usual

Lead generation objectives

Direct calculation

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What advantages does it have?

• We have a real transaction value with no margin of error.
• We can evaluate each campaign with the advantages that e-commerce presents.

What are the drawbacks?

• The lead maturation process can be a burden on algorithms and Brazil Phone Number List decision-making, as in many cases it can take weeks or months.
• High implementation costs.

Lead value by estimate