Did you know that you can create campaigns to attract your email customers and phone contacts to like your FanPage, using a custom audience on Facebook?
That’s right, if you’ve never heard of it, I’ll explain this excellent and effective feature of Facebook Ads Manager!
What is Ads Manager?
Facebook Ads Manager
Facebook Ads Manager
Before talking about custom audiences, I will explain what Facebook Ads Manager is.
On Facebook, you have a few ways to promote your posts, advertise your fan page and sponsor your website. Ads Manager is the advertising tool you use to create these actions, as well as make changes (optimizations) and monitor reports according to the objective of each campaign, which can be:
Page likes (FanPage);
Clicks on links to the website;
Likes and shares of posts.
Through the Ads Manager you define the target audience for your campaign, directing Switzerland Mobile Number List your ad to reach the audience you are interested in, segmenting by location, age group, gender and interest.
And how do I create a Custom Audience on Facebook?
Now that we understand what Ads Manager is, let’s get to the crux of the matter. When creating Belgium Phone Number List a campaign through Ads Manager, you need to define your audience within the ad set, right? But instead of following the standard steps for creating an audience, within “Custom Audience” you will need to click on “Create New > Custom Audience”.
Screenshot 2017-06-02 at 12.41.00
Once this is done, a new screen will appear where you can customize your audience using the Customer Files option.
Facebook Custom Audience
The next step is to choose how you will add your customers.
Facebook has an integration option with MailChimp, which is an email marketing tool used by us at D’Gitais with some of our clients and which I have also mentioned in some other articles here on the Blog: check it out .
If you use the MailChimp tool, you can import your contacts directly from the tool, and if you don’t, you will choose the first option.
Facebook Custom Audience
That’s it! It’s time to register your customers. You can do this using a file (CSV or TXT) or by copying and pasting your data.
