to stand out in Amazon Ads
The middle of the week is starting off strong, a world of magic awaits you ahead.
We are talking about that magic that leaves a mark, a very sensible magic India Mobile Database that can help you improve the results of your Amazon Advertising campaigns, but first let’s start…
Introducing the king of e-commerce: Amazon Ads
The first thing to do is to introduce yourself. Before you is the king of the Ads format for e-commerce platforms with a promising future… We are talking about Amazon Ads , a pay-per-click advertising model that can become a must for your PPC strategy. And I’m not the one telling you this, the latest studies are telling you this:
- We all hear about PPC and think of Google or Facebook, but be careful, Amazon Ads is not far behind. Since 7 out of 10 Internet users generate an average expenditure of €75 on this channel for each purchase, according to data fro
- PowerReviews points out that 92% of users who start a purchase process on Amazon also finish it on Amazon.
- The average cost per click on Amazon rarely exceeds €0.31, which makes its ads much cheaper than, for example, Google Ads.
Amazon Ads is making a strong entrance, and it has nothing to envy of the most well-known advertising platforms such as
The wealth of information it has to segment products and impact your purchasing Cambodia Phone Number List niche is incredible. With its collaborative filtering, you can achieve greater customization than any other Ads platform. You can find out in a second your users’ browsing history, their current purchasing behavior, the most recent products they have visited, filter by tags to find out their preferences, previous purchases, carts and products they have marked as favorites. This feature is currently av
Step by step, create your first successful campaign
Before explaining how to create your campaign on Amazon Ads, it is important for you to know that you me you have all this, voilà, let’s get to work.
- Once you have registered (if you are a new user) or logged into Seller Central, click on the “Advertising” tab, access your campaign Manager and click on the create campaign button.
- Now you have to select the type of campaign you want. In addition to these three formats, we can also work withisplay format, video ads and audio ads. These types of campaigns are very interesting since they offer more detailed segmentation than in Amazon Advertising. With this option, you can work on two types of campaigns: Link-in (with which you can redirect the user to the product page within the marketplace) and Link-out (redirect the user outside the marketplace).