When creating a campaign, regardless of the channel, every company has one main objective: to seek profitability from that campaign. Sincade changes to the IOs system , and with all the problems generated by data protection for this platform, many advertisers have found themselves facing an increase in costs on the same, since […]
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Conversion value is a metric that is becoming increasingly import . It tells us how much each generated conversion is bringing us in at a monetary level. Depending on this indicator, we will have to be prepared for different configurations. Table of Contents Conversion value in direct sales objectives In this case, the conversion […]
