Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions. But one of the big differentiating factors between these tactics is whether they are paid or organic marketing tactics. While these two types of marketing can certainly work together […]
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The Value of Using Landing Page Templates in Digital Marketing
Creating a landing page for lead generation, affiliate marketing, or increasing conversion rates, you can always achieve better results working with landing page templates. Using the tips and best practices for creating effective and conversion-oriented landing pages mentioned above, you can easily achieve the goals of your digital marketing campaign. A special deal from the […]
Does Inbound Marketing Still Work
Just as outbound marketing has adapted from print methods to internet ones and beyond, inbound can and does adapt as things change in marketing and the world. No, inbound is not the only way to do marketing. It’s one way. Will it last into the future? We don’t have a crystal ball to tell you. […]
Organic Vs Paid Marketing Where to Invest
You know that you have the option to produce content that brings in traffic organically or pay money to show your ads in the places that your audience is likely to go. But it doesn’t have to be either/or. Understanding the differences between organic and paid marketing helps us visualize how each of them can […]
How to Write a Blurb That Converts
Digital-age consumers have many different things vying for their attention these days, especially when it comes to advertising and marketing content. Once a marketer has a potential buyer’s attention, they only have a few seconds to take them from simple curiosity to reaching for their wallet. Blurbs are a necessary part of that process and […]
How to Build an Authoritative Website
To make your website authoritative, focus on providing well-written content, choosing meaningful topics, practicing good SEO, using multimedia, ensuring responsiveness, building brand recognition, utilizing authoritative resources, and tracking website authority. How Can You Make Your Website Authoritative One of the most effective ways to be authoritative is to be recognizable. For instance, you can do […]
The Storytelling Pyramid in Marketing How Freytag Can Help You
Think for a moment about how many ads and slogans you’ve been bombarded with during the last 24 hours. They’re literally everywhere, from billboards, leaflets, newspapers, and magazines to online ads that follow us across the internet. Even when we’re trying to relax, there are ads on TV, too. Now think about how many of […]
AI Detection Tools for Content Marketers
However, AI-generated text is not a solid replacement for genuine, human-created content. A machine can’t empathize with the audience or create the type of truly original content that search engines love. But AI-generated content is also getting harder and harder to detect. As a content marketer, you need to know that you’re investing in 100 percent human-generated […]
Writing Metadata Examples and Best Practices
You work hard on creating content for your website, attempting to please your target audience while also seeking to use it to rank higher in search engine results. Yet, you may be neglecting one of the simplest ways to enhance your content search engine optimization, and that is by including well-written and optimized metadata. Whether […]
Get Ahead in 2023 with These 21 Local SEO Tools
A thorough, effective SEO campaign isn’t just important for online brands and eCommerce sites. Traditional brick-and-mortar shops and other local businesses also need to master local SEO if they’re serious about staying ahead of the game. The right tools can take the guesswork out of the process. If you run a small local business, you […]
Use Optimized Images and Videos Images
Images and videos help create a pleasant experience for people browsing your website. Search crawlers don’t actually see your images or videos until they click on your website. Crawlers rely on additional information to understand the content of an image or video. This way you can expand your reach. Create a blog based on the […]
Google My Business Page Optimization
You need local SEO . To attract local customers, financial companies need to make themselves known. You’ve probably seen the list of companies and services that appear when you use Google Maps. These local listings come from the companies that add your My Business page to Google . Google My Business helps you show up […]
