Discover how this mia brand grew their email list from 30k to 100k in less than a year. Case study Discover how this mia brand grew their email list from 30k to 100k in less than a year. Learn how Why should we be talking about diversity. Equity. And inclusion (dei)? Let’s continue with some fact-checking. In the summer of 2019. The female quotient partner with google and ipsos and survey more than 3.000 consumers in the us from various backgrounds to get insights about brand perception. Bas on their advertising and marketing diversity and inclusion efforts. At a high level.
The outcome was
The outcome was: People are more likely to purchase a product if they consider it diverse and inclusive. 64% of those survey took action after seeing a diverse and inclusive ad. 69% of black consumers say they are more likely to purchase from brands with advertising that positively reflects their race/ethnicity. 71% of lgbtq consumers said they are asia email list more likely to interact with an online ad that authentically represents their sexual orientation. Creating a marketing strategy that incorporates diversity. Equity. And inclusion practices can bring more loyal customers and expose your brand to a much larger market. Consider. Too.
Dove has always been
That 70% of consumers expect brands to take a public stand on social and political issues. “like a girl.” a 2015 super bowl spot for procter & gamble’s always brand. Is one that jumps immiately to mind as a good example. Here are some others: Nike’s recent campaigns have amplifi the voices of underrepresent communities with its series of ads under the campaign titl “until we all win.” which aims to Gambling Email List uplift indigenous people. Lgbtqia. And athletes. Dove has always been a brand that support women of color and women of all sizes.
