What is crossmedia and why applying it can help your digital marketing a lot?

People are increasingly consuming more content, often more than one at the same time. This is made possible through access to various devices such as cell phones, computers and televisions. And to capture the consumer’s attention, it’s important to distribute your content on different channels with interesting subjects that talk to each other. This content […]

How to gain authority on social media and gain relevance

Although they seem synonymous, authority and relevance are complementary concepts, you gain authority as you build your relevance . In the digital world, relevant is all that content that interests the public, whether for its information, language or even marketing strategy. The important thing is to know that by creating content that is relevant to […]

Positioning and medical authority with content marketing

These days, content marketing is one of the most effective tools to build positioning and authority in the medical field. Through this strategy, professionals in the area are able to educate their patients, increase their visibility and, consequently, strengthen their personal brand. And to help you conquer the much-dreamed-of digital authority, we’ve separated an entire […]