My favorite functionality Studying email marketing automation techniques

Thanks to Mailchart’s Journeys feature, you can study the automated emails that brands send whenever their subscribers trigger a certain action, such as abandoning the cart or creating a project inside an app. It’s a great feature because it really takes the manual labor out of analyzing one of the most important types of email […]

WPP Advertising group’s third-quarter revenue increased by 3.8%

British advertising group WPP reported a 3.8% increase in comparable revenue less passed-through costs in the third quarter of this year, Reuters reports . The group raised its revenue forecast for the year , but tempered expectations related to operating margin growth. The company said it expects 2022 revenue to increase between 6.5% and 7.0%, […]