There was the big Amex, there is the pitiful Amex in 2021, unable to quickly open an account, to say the status of a file with an RFF, very much above the membership threshold, a service customer unable to read a disclaimer correctly, a site without a 24/7 bot, a bank being lynched… Thanks to […]
Day: March 21, 2023
American Express in the Footsteps of Albert Spaggiari
In the footsteps of Albert Spaggiari? Amex allegedly collected* the receipts from two Antibois restaurant owners for three years and forgot to transfer the corresponding sum to them. Thanks to RMC, the case is no longer in the bag. Two restaurateurs in Antibes discovered that American Express had collected more than 77,000 euros in revenue […]
The Day All Arabs Are Gone
For more than twenty years, and in many countries and sectors of activity, the items that contribute to the perceived quality of a remote customer experience have been the subject of multiple and serious studies, which converge: the speed of in contact, personalization, the ability to process and respond to demand at once ( what […]
How to Use Social Proof to Boost Your Email List Growth
In today’s digital age, email marketing has become an essential component of any successful marketing strategy. However, with so many emails flooding people’s inboxes, it can be challenging to get your message noticed. One way to stand out and build trust with potential subscribers is by using social proof. Social proof is a psychological phenomenon […]
Why Email List Hygiene Is Critical for Successful Email Marketing
Email marketing is a powerful tool for businesses to reach and engage with their customers. It’s a cost-effective way to stay in touch with existing customers, nurture leads, and drive sales. However, email marketing is only effective if your messages are being received by the right people at the right time. This is where email […]
Why a Content Strategy Is Essential for Building Your Email List
Email marketing is one of the most effective ways to reach your audience, build your brand, and drive sales. But to get started with email marketing, you need a list of subscribers. That’s where a content strategy comes in. In this post, we’ll show you why a content strategy is essential for building your email […]
5 Strategies for Converting Website Visitors into Email Subscribers
As a business owner or marketer, you know that building an email list is essential to your success. But how do you convert website visitors into email subscribers? Here are five strategies for doing just that: Use a compelling opt-in offer People are more likely to sign up for your email list if they get […]
How to Create a Compelling Email Marketing Sign-Up Form
Email marketing is one of the most effective ways to reach your audience, build your brand, and drive sales. But to get started with email marketing, you need a list of subscribers. That’s where a compelling email marketing sign-up form comes in. In this post, we’ll show you how to create a sign-up form that […]
The Pros and Cons of Buying Email Lists
Email marketing is a powerful tool for businesses to connect with their customers and prospects. One of the most common ways to start an email marketing campaign is by buying an email list. However, the decision to purchase an email list is not always straightforward. In this article, we’ll explore the pros and cons of […]
10 Proven Ways to Build Your Email List Without Spending a Fortune
As a marketer, building an email list is essential for growing your business. However, many businesses struggle to build their email list without spending a fortune on expensive tactics like paid advertising. Fortunately, there are many proven ways to build your email list without breaking the bank. Here are 10 effective strategies: Create valuable content: […]