When it comes to SEO for financial services, people tend to fall into two camps. You might think that SEO isn’t that important because your business is mostly based on referrals. Or maybe you know that the financial industry is rapidly moving online and that SEO is essential for generating leads. According to this study, […]
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Determine Which Metrics Are Most Important
Because Each Marketing Campaign Has Different. Goals and Different Kpis to Consider, It’s Impossible. To Pick One Universal. Metric to Measure the Performance. Of Your Campaign. Therefore, before you start collaborating with influencers, you should first understand your business needs to determine the key objectives of your influencer-driven campaign. Your most important KPIs might be […]
The most effective way to measure and optimize
Influencer marketing holds the most powerful position among all digital marketing strategies. There are many reasons for this, but the most prominent one is that people tend to listen to and value the opinions of people they respect. Working with influencers is somewhat risky since you have no control over the rest of the content […]
Question type and Long tail Keyword Optimization
Question keywords and long-tail keywords are more likely to trigger fragmented snippets in SERPs. According to research by Ahrefs, Google has a noticeable tendency to show featured snippets for direct questions and long keywords. So, if you take the time to optimize your pages around these two types of keywords, you will increase the chances […]
How to Optimize Your Google Featured Snippets
These days, with increasing competition, it’s getting harder and harder to get referral traffic on Google, and businesses looking to rank high need to develop some strategic tactics to make it happen. Reaching the First Ranking. In Google Organic. Search Results is Incredibly Difficult, but Just Because. It’s Difficult Doesn’t Mean You Don’t Have to […]
