When it comes to SEO for financial services, people tend to fall into two camps. You might think that SEO isn’t that important because your business is mostly based on referrals. Or maybe you know that the financial industry is rapidly moving online and that SEO is essential for generating leads.
According to this study, millennials like to do their own research when it comes to managing their finances. So where should you do this research? It’s right online. Let’s take a look at some ways financial services can build good SEO.
Nowadays, if your website doesn’t load within 2 seconds, it is considered slow and you can immediately lose potential customers. Consumers are spending a lot of time on their smartphones. 57% of all online traffic comes from tablets or smartphones.
Create a fast secure mobile-friendly website
Google’s algorithm is called RankBrain. This AI system helps improve search results. Test and adjust new search results. Depending on how the user interacts with the new result, RankBrain will either keep the new result or revert to the old result.
If you don’t use SEO software like Rank Tracker, you could be Ws Database at a huge disadvantage. Rank Tracker can help you find keywords that will drive traffic to your website. Popular keywords for financial advisors include “financial advisor,” “wealth management,” and “financial planning.
A cyber attack occurs every 39 seconds . 43% of cyberattacks target small businesses. Considering all this, you will realize the importance of creating a website that is speed, security , and mobile-friendly.
If your website lacks even one of these basic elements, your online traffic will drop dramatically.
Optimize titles headings and content
When you scan a newspaper, you often skim the headlines to see if there’s anything of interest. Likewise, people searching the Internet quickly scan titles, headings, and web page descriptions.
Make sure your title and titles contain your keyword phrases. Make Gambling Email List sure you describe your content accurately. Don’t overload your keywords and make them look natural, as this practice can be picked up by search engine algorithms.
You must format your content to include a title. Most content management platforms make this easy.
