Key Business Metrics for the success of your company. Years ago, I was at an online marketing conference in Alicante, where I heard a phrase that stayed with me: And it is something that I have to apply every day in my company – measure the most important business metrics and obtain actionable information. In this post I am going to talk to you precisely about this. What are the key metrics of a company to measure its performance, and I will do so based on my own experience with my project and clients.
Business metrics at the marketing level
Business metrics at the marketing level. Many times, people confuse sales with marketing. They look similar, but they are not the same. Marketing is about bringing people to your door, while sales is about getting them into your home. In other words, marketing is your business visibility and sales is your conversion rate. Something that people neglect a lot is consistency with marketing. Tell me if this has ever happened to you: You do many marketing actions and generate visibility. You get work, and you end up saturated email database because you can’t handle everything. You stop doing marketing, and when you finish the work, the drought arrives. You’re going through a season without enough work, so start over.
Key marketing metrics
Key marketing metrics You could say that both marketing and sales are part of your conversion funnel. First people find you, and then they decide to hire you or not. The marketing metrics you should track in your business are similar, but with some subtle differences. How to distinguish between a Volkswagen Polo and a Golf. Yes, I also have a Gambling Email List hard time differentiating them. What you need to keep in mind is that marketing is about having visibility. It’s about letting the right people know about your business.
