Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions.
But one of the big differentiating factors between these tactics is whether they are paid or organic marketing tactics.
While these two types of marketing can certainly work together to create something awesome, it’s still important to understand their differences if you want to make sure you’re using the right mix of marketing strategies for your brand.
Key Differences Between Organic and Paid Marketing Campaigns
Organic marketing is a type of marketing that drives traffic to your website or brand without paid Ws Database advertising. Also known as inbound marketing, organic marketing often focuses on search engine optimization (SEO) to bring readers to your website.
Perhaps HubSpot founders Brian Halligan and Dharmesh Shah, who originated the term “inbound marketing” in 2006, summed it up best as follows:
“Inbound marketing pulls customers to your company and creates lasting relationships. More than just a tactic, inbound is a philosophy. It’s fundamentally rooted in the principles that people value — personalized, relevant content and connections, not interrupting messages, and that marketing can and should be more lovable.”
Any time an individual enters a search query into Google or another search engine and clicks on one of the links that appear in the search results, it’s an example of organic marketing at work.
That is why we refer to Google search traffic as organic traffic: users find a website naturally through their own actions, as opposed to coming to a site through a paid pathway like PPC advertising.
Content marketing is an important element of organic marketing. Why? Because inbound marketing depends on the creation of informative, useful, and relevant content to attract, engage, nurture, and convert prospective customers.
At the center of your organic marketing strategy is the content you create. The blog posts, social media campaigns, e-books, SEO web pages, videos, infographics, and other types of content you use to educate, inform, entertain, and engage your target audience.
Organic digital marketing also encompasses word-of-mouth messaging. When your happiest customers share authentic and useful information, testimonials, or reviews online, they are providing messaging about your brand that may attract new customers to your site.
Organic marketing is typically less expensive than paid marketing
Once organic content like blog posts hit the Internet, it continues to bring in more traffic as long as it retains relevancy. This is called evergreen content.
While not all organic content is evergreen, brands can create content that stands the test of time and continues to rank in search engines months or even years after it’s published. In this sense, organic evergreen content can be thought of as “the gift that keeps on giving.”
On the other hand, paid marketing is only good for as long as you pay for it. As soon as payment stops, ads are no longer displayed and website traffic from this Gambling Email List source also ceases. This means that you can never have evergreen content with an ad.
