How to Use Influencer Marketing to Build Your Email List

Influencer marketing has become an effective way for businesses to reach their target audience, increase their brand awareness and sales. However, it is often overlooked as a strategy to build email lists. By using influencer marketing, businesses can tap into the influencer’s existing audience, leverage their trust, and expand their email lists. In this article, […]

Cleanliness Comfort in Stations Are the Two Major Items on Which I Sounded

The editorial staff of En-Contact went to meet the managing director of SNCF Gares & Connexions, Patrick Ropert. Patrick Ropert, Managing Director of SNCF Gares & Connections Jacques Gavard En-Contact: What major projects have you identified to improve the passenger experience in stations? Patrick Ropert: Cleanliness and comfort in stations are the two major projects […]

Some News on the Realities of French Companies

According to INSEE, business creations in France fell by 5.1% in January 2023. However, their figure remains high and is therefore not alarming. Thus, micro-enterprise is still the scheme that has the wind in its sails. Conversely, traditional sole proprietorships continue to decline. Most business sectors are impacted. In industry, creations fell by -21%, transport […]