Advertising investment grows 2.8%: digital channels and television lead

InfoAdex publishes the advertising investment report , which reflects that in the first nine months of the year, advertising investment has grown by 2.8% compared to 2021. With a total of 3,861.1 million euros , compared to 3,754, 4 million from January-September 2021. Specifically in the month of September of this year, investment grew by 3.0%, which is equal to 520.8 million, compared to 505.8 million euros in 2021.

Advertising investment by format: digital triumphs

When analyzing the different industry email list formats, it is evident that “Digital” occupies the first position by volume of advertising investment, the format has experienced an increase of 6.0%, and obtained a total of 1,830.6 million euros in the first nine months of the year. All its categories have seen an increase in 2022. Within the Digital subcategories, Social Networks are the ones that obtain the best results. The volume of advertising investment on these platforms grows by 8.7%, going from 458.5 million euros to 498.4 million during the period analyzed by InfoAdex.

Investment in Television decreases by 6.6%

The other medium that reflects a Gambling Email List negative evolution is the “Sunday News” , which decreased by 1.2%. «Radio» , which occupies third place by investment, with an increase of 8.7%, compared to last year. The “Outdoor” format shows an evolution of 25.2%, the second highest on the list. In the case of “Newspapers” an increase of 1.3% is reported, reaching 232.0 million. The “Magazines” format obtained an investment figure of 90.5 million euros in the January-September 2022 period, which translates into an increase of 2.6%. And for its part, “Cinema” , shows an increase of 145.2% over the equivalent period of the previous year, which places it at 9.9 million euros.

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