If you’ve landed here, it’s probably because you have at least one Peru Mobile Number List reasonable doubt about it. In this post, we try to explain some points that we consider essential to know if you need to change agencies and important factors when choosing a good digital marketing agency.
Decisions like this are lazy and scary. It’s normal. But sometimes it’s necessary.
Do you need a change of agency?
Reasons to change agencies
There are certain things that you should not let slide. If they occur in your relationship with your agency, you should reconsider them. Here are some examples to see if you need to change agencies:
- Your agency reports to you once a month and the rest of the time it’s missing.
- You have a permanence clause.
- The advertising assets belong to the agency.
- Your ROI is negative.
- Working with a single channel is not at all advisable.
- In the reports everything always goes well.
- They change your manager every 3 months or you don’t even know who it is.
You deserve better treatment and you know it.
Common reasons for changing agencies
Your agency reports to you once a month and the rest of the time it is missing
The agency model that reports once a month no longer makes sense in a marketing strategy . It is difficult for it to align with the business if it is not involved in the day-to-day.
You have a permanence clause
A permanence clause is from another era. The agency Australia Phone Number List must always be aligned with the business objective and if the results are not good, it makes no sense for a contract to be a prison.
The advertising assets belong to the agency
Advertising assets should always belong to the client and the know-how should remain in the business if the time comes to stop collaborating. Agencies that hijack accounts engage in bad practices.
Your ROI is negative
ROI can be positive or negative, depending on the stage of the project and many factors, but it should always be part of the conversations betwness and the agency . The agency should be concerned about knowing the margins and profitability in order to be able to push together towards an appropriate return model. Knowing the current ROI, with an appropriate tracking system , will always allow for improvement.
Working on a single channel is not recommended at all.
Working with a single channel is not advisable. What if it disappears tomorrow? The ideal is to wat includes push and full strategies, TOFU, MOFU and BOFU . Diversify strategies and work on owned, earned and paid media.
In the reports everything always goes well
The results of the reports must be realistic . For us, an agency must answer the following questions in each report: What have we done so far? What have been the results obtained? What are we going to do to improve next? Always with transparency and objective data , without frills, or we will be biased.
They change your manager every 3 months or you don’t even know who he is.
It is very common for agencies to constantly change account managers . This is a problem because they never become experts in the products or services offered and feel that the client’s business is their own.
How to choose the best digital marketing agency?
Some time ago we made a post about
In this article, we recommend that you consider agencies that ask you for information about the company through a complete briefing , that offer you proximity and trust, that give you a good feeling from the first contact. It is important to take into account their certifications and badges, as well as their experience and clients. Also value their promises and clarity, preferably realistic from the first minute. Finally, we mentioned the importance of seeing public reviews and recommendations.
