Digital-age consumers have many different things vying for their attention these days, especially when it comes to advertising and marketing content. Once a marketer has a potential buyer’s attention, they only have a few seconds to take them from simple curiosity to reaching for their wallet.
Blurbs are a necessary part of that process and any comprehensive content creation strategy. There’s fine art to writing them well and ensuring their effectiveness.
How to Write a Blurb That Resonates
Writing a blurb that helps you meet your goals is like writing any other piece of effective digital content. You need to know who Ws Number List you’re marketing to and what you hope to accomplish.
With blurbs, you need to accomplish all this in just a few words or a couple of sentences. Here are some tips for doing this effectively.
Define your goals
Goal-setting is crucial when crafting any marketing content, but it’s imperative when writing blurbs. (Remember, there’s no room for elaborate storytelling or extraneous information.)
Your goals will dictate the ideal language, tone, and approach to use. For example, a company blurb meant to interest investors in your startup won’t (and shouldn’t) read the same as the bio attached to a guest post on your blog.
Know your target audience
Who will ultimately be reading your blurb matters too. What do you know about your target audience and their values? Will they be reading the blurb on the back cover of a book, on social media, or somewhere else entirely?
Keep the answers to these questions in mind as you write. Imagine you’re speaking directly to a single member of your target audience, just as you would a friend or colleague.
Check out peers and competitors
Before crafting your blurb, look at as many successful examples as possible. How are others in your industry or niche using blurbs to market themselves and pique interest?
Figure out what’s working for others who have already Gambling Email List accomplished what you want. Then consider how you can apply those techniques to your own material.