No matter how tight your security protocols may be. Sometimes larger global or even regional issues constitute a crisis that requires your brand to pivot hard. It will never be easy to respond in this type of situation. But a successful social media governance program provides the roadmap for navigating what comes next. If you do face a crisis specific to your brand. Your social media governance model gives you the framework to respond quickly and with grace. This is key to minimizing reputational damage. 1 social media tool create. Schedule publish engage measure. Win free 30-day trial 8 key elements of a solid social media governance strategy.
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Clear brand guidelines we mentioned right up top that social media governance can help solidify your brand voice. This in turn protects your brand reputation. Your social media brand guidelines are the document that defines your social voice. In addition to the style. Tone. And language appropriate for your accounts. You nee to clarify.
Which platforms your company business database uses and who is responsible for each account standards for accessibility and inclusive language guidelines for graphics. Colors. And visuals guidelines for handles and social bios relevant compliance requirements such as disclosure. Marketing claims. Contest rules. And so on it’s also a good idea to link to your content library for examples of approve social content. It can also hold templates to create more consistent posts.
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A social media policy your social media policy is a bigger-picture document. It details how your brand uses social media. Including guidelines for employees both at work and on their personal accounts. Bonus. Get a free. Customizable social media policy template to quickly and easily create guidelines for your company and employees. Your social media policy should include.
What types of content you Gambling Email List post on social. Including off-limits subjects privacy and confidentiality requirements copyright guidelines additional compliance requirements. Especially if you operate in the regulate industries employee guidelines. That outline what is acceptable on both personal and professional. Accounts feel unsure about defining how your employees can use their personal accounts.
