No matter how tight your security protocols may be. Sometimes larger global or even regional issues constitute a crisis that requires your brand to pivot hard. It will never be easy to respond in this type of situation. But a successful social media governance program provides the roadmap for navigating […]
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It also notes what they should be reporting on and which stakeholders they nee to include. Even when things are going smoothly. This simplifies the lives of the social media team. But it’s critical when things get a little rocky. Say a campaign falls flat. Or maybe a strategy that […]
Customizable social media policy template to quickly and easily create guidelines for your company and employees. What is social media governance. Social media governance is a collection of policies. Systems. Processes. And approval workflows. Together. They determine how your organization and its employees use social media. Including. Who makes decisions […]
If one of your posts performs well. Consider boosting it so that it reaches even more people who may not follow you. A booste post on facebook is an existing. Organic post that can be turne into a paid ad. For example. Let’s say you share a photo from one […]
Use a social media marketing tool like hootsuite Sports Highlights. If you market on more than one social platform and we know you do. Hootsuite is your all-in-one social media content creation. Scheuling. And monitoring tool. Hootsuite composer allows you to create and scheule posts for facebook. Instagram. Twitter. And […]
Traditional horizontal videos. Meta meaning Facebook and Instagram quickly followed. First vertical videos were introduced to live broadcasts then to story features copied directly from Snapchat. Twitter also adopted vertical video in the Periscope live application. Through the story features short vertical videos developed into a natural and immediate way […]
MRACE® model . It is often imagin that Search Engine Optimization is only the Reach phase the goal of which is to appear with as many search terms as possible and with the highest possible rankings in Googles organic search. This is not true. Of course this gives the best […]
Comprehensive marketing strategy suitable for your We can also competitive situation. The ne for an MVG strategy often arises if search engine optimization does not yield the desir results. Also read Marketing strategy what is it why is it important and how do you create one After creating an SEO […]
With big themes that include the most current Search engine measures and correction items. It is good to follow the strategy but you must also be ready to adapt and re-prioritize. In the light of history Googles appreciation for different criteria varies regularly. It also changes with new technologies. Monitor […]
Data and analyze what works and what doesnt. An expert will help you with budgeting bas on data. If necessary he also justifies the nes that you can take forward in the company. Read also How do you report digital marketing results to management Dont forget the budget ne for […]
