Handpicked Competitor Analysis Tools With Use Cases

Ok,Handpicked so you’re here because you want to spy on your competitors’ ideas look for inspiration in what your competitors do. HandpickedGood call—that-apparentlyyou’re going to need special tools for that. These eight tools will allow you to do things like: Steal traffic from your competitors’ most successful content. Copy what works for them in email marketing. See what people like and dislike about your competitors. Snoop on your competitors’ campaigns to make your ads stand out. And more! 1. Ahrefs—for SEO, search ads, and content marketing Ahrefs is an all-in-one SEOHandpicked toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more. Some of the key use cases:

My favorite functionality: Finding content gaps between you and your competitors Handpicked

This feature shows keywords for which your competitors rank but you don’t. HandpickedThese are called content gaps and can give you proven content ideas for your content planning. With Ahrefs, you can compare entire domains and get new topic ideas. that-apparentlyOr, you can compare pages and see what subtopics your content may be missing—a potential reason for lower rankings. Go to the Competitive industry email list Analysis tool and enter your domain and competitors. Competitive analysis tool in Ahrefs. The more competitors you enter, the more keywords you will get. Example results in Ahrefs’ Content gap.

Visualping—for monitoring webpage changesHandpicked

Visualping offers a free plan with up to 150 checks a month, which would probably be enough to cover the homepage, pricing page, trial page, and other important pages of your competitors on a weekly basis. If you’re more serious about keeping track of your competitors’ websites, then try out the paid plans. Those start at $10 a month for 1000 checks—see pricing. 3. Brand24—for social media and brand monitoring Brand24 tracks industry email list mentions of keywords that you want to monitor across the whole web. They’re most known for social media monitoring features. Some of the key use cases: See how effective your competitors’ messaging is in terms of reach, engagement and sentiment.

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