affect your Google campaigns?
We often wonder if we have chosen the right channel to carry out our advertising campaigns , but what if we use several channels simultaneously? Why not measure the
Setting up to track Meta traffic in Google Ads
Fromre going to teach you how to configure your campaigns Hungary Mobile Number List so that you can measure the impact of Meta Ads (both Facebook and Instagram ads) on your Google channel .
But first, let’s start with a typical problem that all advertisers usually encounter:
- We carry out an analysis of our target audience.
- We create campaigns for both Google and Facebook.
- We fine-tune our campaigns by creating audiences that are tailored to our target audience.
- We activated our campaigns on both channels.
- A user sees our ad on Meta, but does not click on the ad.
- Instead, that same user decides to search for our product through Google.
- From the Google ad, enter the ad and finish leaving the lead.
In this case, the conversion attribution will be assigned to
Google, but we cannot take away credit for the first shadow impact we had on the user from the
To get a first idea of the impact that this Facebook campaign has had, we can measure it by assigning the attribution window in 1 day from our Business Manager, but with only this configuration we will not be able to know how many searches the user performed on Google after seeing the ad without having clicked on it.
If we look at the data from Google Analytics , we will see that all the Belgium Phone Number List traffic and the conversion itself will be attributed to Google, since this is the true source from which the user arrived, but this user would never have converted if he had not been impacted in the shadow first with our Meta campaign.
How to measure the impact of these campaigns?
In order to measure the impact of these campaigns, we will need to create a custom metric from the Business Manager to know how many times the user enters our website from Google having previously been impacted by another channel:
