SparkToro—for audience insights

SparkToro is an audience research tool that provides information about what any audience reads, watches, listens to, and follows. Some of the key use cases: See where to advertise or which channels to sponsor by discovering sites and social media profiles your competitor’s audience engages with. Enhance your customer personas with insights from the social […]

Handpicked Competitor Analysis Tools With Use Cases

Ok,Handpicked so you’re here because you want to spy on your competitors’ ideas look for inspiration in what your competitors do. HandpickedGood call—that-apparentlyyou’re going to need special tools for that. These eight tools will allow you to do things like: Steal traffic from your competitors’ most successful content. Copy what works for them in email […]

WPP Advertising group’s third-quarter revenue increased by 3.8%

British advertising group WPP reported a 3.8% increase in comparable revenue less passed-through costs in the third quarter of this year, Reuters reports . The group raised its revenue forecast for the year , but tempered expectations related to operating margin growth. The company said it expects 2022 revenue to increase between 6.5% and 7.0%, […]

Beintoo uses your data to help advertisers and agencies in the development

Beintoo uses beintoo is a data-driven company. Therefore, which develops and implements innovation in the mobile field to support companies and guide them towards a data-drive-based approach through mobile advertising campaigns, Therefore, location intelligence products that support marketing strategies. , creativity and solutions to promote user engagement and conversion What is Beintoo’s value proposition in […]

Advertising investment grows 2.8%: digital channels and television lead

InfoAdex publishes the advertising investment report , which reflects that in the first nine months of the year, advertising investment has grown by 2.8% compared to 2021. With a total of 3,861.1 million euros , compared to 3,754, 4 million from January-September 2021. Specifically in the month of September of this year, investment grew by […]