Discover the Stages of Corporate Internationalization

Corporate internationalization is a process that some companies go through. Discover the in which they create or provoke the conditions to offer their products or services in markets outside their national territories of origin. Thanks to digital transformation and the advantages of Digital Marketing , this goal is becoming less complicated for organizations. However, it […]

Rock Content Acquires Scribble Live and Becomes a Global Leader

This is Rock’s second acquisition in less than 6 months. Therefore, Rock Content mission is to generate growth opportunities. That’s why our Rockers work every day. Rock Conten We are passionate about helping our clients, our talent network, and our team dreams big. As a fast-growing startup, we have always tried to deliver more and […]

My favorite functionality Studying email marketing automation techniques

Thanks to Mailchart’s Journeys feature, you can study the automated emails that brands send whenever their subscribers trigger a certain action, such as abandoning the cart or creating a project inside an app. It’s a great feature because it really takes the manual labor out of analyzing one of the most important types of email […]

SparkToro—for audience insights

SparkToro is an audience research tool that provides information about what any audience reads, watches, listens to, and follows. Some of the key use cases: See where to advertise or which channels to sponsor by discovering sites and social media profiles your competitor’s audience engages with. Enhance your customer personas with insights from the social […]

Handpicked Competitor Analysis Tools With Use Cases

Ok,Handpicked so you’re here because you want to spy on your competitors’ ideas look for inspiration in what your competitors do. HandpickedGood call—that-apparentlyyou’re going to need special tools for that. These eight tools will allow you to do things like: Steal traffic from your competitors’ most successful content. Copy what works for them in email […]

WPP Advertising group’s third-quarter revenue increased by 3.8%

British advertising group WPP reported a 3.8% increase in comparable revenue less passed-through costs in the third quarter of this year, Reuters reports . The group raised its revenue forecast for the year , but tempered expectations related to operating margin growth. The company said it expects 2022 revenue to increase between 6.5% and 7.0%, […]

Beintoo uses your data to help advertisers and agencies in the development

Beintoo uses beintoo is a data-driven company. Therefore, which develops and implements innovation in the mobile field to support companies and guide them towards a data-drive-based approach through mobile advertising campaigns, Therefore, location intelligence products that support marketing strategies. , creativity and solutions to promote user engagement and conversion What is Beintoo’s value proposition in […]

Advertising investment grows 2.8%: digital channels and television lead

InfoAdex publishes the advertising investment report , which reflects that in the first nine months of the year, advertising investment has grown by 2.8% compared to 2021. With a total of 3,861.1 million euros , compared to 3,754, 4 million from January-September 2021. Specifically in the month of September of this year, investment grew by […]